Shrub & Co. came to us with a fun packaging project we couldn't resist. For the design, our approach started with a bright and energetic visual system for a set of sparkling shrub flavors. The brand is healthy, fresh and fun — so the illustrations had to match. Becuase the product is a sparkling drink, the design was kept minimal and clean. The visual system includes can's label design, a comprehensive typographic system, and full set of carrier designs.
Primary artwork for three flavor system: Lemon Ginger, Strawberry Mint, and Grapefruit Rosemary.
Set of icons created for Sparkling Shrub Cans and Carriers.