Shrub & Co Label Design

Shrub & Co is a boutique company from California — creating delectable all natural shrubs — which are slightly sour cordials made with cane sugar, vinegar and aromatics. They’re used in specialty cocktails or added to sparkling water for a sweet or sometimes savory and refreshing drink.

Shrub & Co. came to Nørvik Design looking for a full redesign of their label systems. The past label needed a major overhaul and refresh — conceptually and visually. The goal was to create a system that worked within each flavor. This would push the product to become more recognizable based on a bold geometric graphic system and strong color palette.

Services Provided
Strategy, Discovery & Research
Branding & Content Development
Comprehensive Packaging System
Web Design / UI and UX
Marketing

Photography: Allison Webber & Gordon Lazzarone

Line of labels selected and awarded a feature on prestigious packaging site, The Dieline.

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