Shrub & Co is a boutique company from California — creating delectable all natural shrubs — which are slightly sour cordials made with cane sugar, vinegar and aromatics. They’re used in specialty cocktails or added to sparkling water for a sweet or sometimes savory and refreshing drink.
Shrub & Co. came to Nørvik Design looking for a full redesign of their label systems. The past label needed a major overhaul and refresh — conceptually and visually. The goal was to create a system that worked within each flavor. This would push the product to become more recognizable based on a bold geometric graphic system and strong color palette.