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Black Krim Tavern

Restaurant Branding

This project was a rebranding effort for a small retaurant in Vermont. The original identity was created well over 7 years ago and was starting to feel a little tired, and less relevant to the energy and character of the restaurant. 

In order to keep the rebranded idfentity in-line with the original, the same typeface was used — this time with a thicker stroke. That way, returning patrons wouldn't feel like the look and feel was vastly different than the old logo. And new guests to the restaurant would be able to see how fun and lively the place is — and how the new identy fully embraces and reflects that. 

SERVICES PROVIDED
Strategy, Discovery & Research
Branding & Content Development
Collateral Materials
Web Design Design
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